Knot Standard was in its infancy, a men’s fashion company offering tailored suits online.  When we worked with Knot Standard, they had one office in Dubai and were in the process of setting up in New York City.  They had about 4 full-time employees and looking at ways they could upscale as quickly as possible without many overheads.


Acorn Strategy became their outsourced marketing department until they were in a position to employ marketers internally.  We created their marketing strategy and conducted implementation including digital marketing, social media, and public relations. 


Today Knot Standard is a thriving company with offices in UAE, America and London.  They’ve also moved to a dual online and bricks and mortar offering to serve their clients better.  The support and focussed expertise in Marketing and Communications that Acorn brought to the table meant that Knot Standard remained agile and skilled to move the company forward. 


  • Social Media Marketing
  • Digital Marketing
  • Media Relations
  • Campaign Management