Our team are experts in their craft, experienced at delivering the very best in marketing and communications, locally and internationally.
Kate has over 11 years experience in Australia, Canada, United Kingdom, and United Arab Emirates; demonstrating success in strategic marketing consulting, establishing processes and achieving quantifiable business results for a wide variety of boutique to major brands. She has deep sector knowledge across the leisure, hospitality and retail industries having worked on a number of global brands both abroad and in the UAE.
MARKETING STRATEGY DIRECTOR
Christine has over 17 years experience in marketing in the UK, UAE and Saudi Arabia and has experience growing brands in line with business objectives. She has delivered a number of award winning projects developing customer propositions to meet needs and increase business revenue. Christine's background spans numerous industries including FMCG, Travel, banking, retail, wholesale and oil and gas.
Annabel has over 15 years experience in Australia and the United Arab Emirates, specialising in the strategic planning and the implementation of integrated communications campaigns. Annabel’s speciality sectors include: hospitality & leisure, food & beverage and retail (home, health & beauty, luxury). Past consumer clients include global brands such as: Wagamama, Breville, Krispy Kreme, Hilton Worldwide, Phillips, Lion Co., Toyota, Grand Millennium and more.
SNR MARKETING SPECIALIST
Sam has over 15 years’ experience working within the tourism industry in UK and the UAE; with deep cultural awareness and adaptability to the market. With solid marketing and communications skills that translate to meaningful results across the business, including marketing outputs, Sam has proven her marketing capabilities in real terms for over a decade. With a specialisation in tourism projects, Sam has great industry knowledge.
Selina has over 20 years’ experience working in UK, Europe, Japan, Singapore and the UAE for global consumer brands such as SAB Miller, Kimberly-Clark, Unilever and L’Oréal. She is a commercially orientated marketer with expertise in strategic marketing, brand positioning, portfolio strategy, integrated marketing communications and innovation planning in both regional and global business units.
SNR MARKETING SPECIALIST
Liz has more than 15 years marketing experience with the last 8 years in the UAE and has honed her skills working for government led organisations including TDIC (Tourism Development & Investment Company). Liz is skilled in developing and executing plans that are creative and effective. she has worked for a number of market leading brands from leading UK travel companies under the Tui umbrella, including Thomson Holiday, Austravel and more.
Vanessa Black has over 17 years’ experience in various marketing, communications and event management roles across Australia, United Kingdom and the United Arab Emirates. She has a strong understanding of effective communications across all mediums and has strong experience locally after working in the region for more than five years.
INTERNAL COMMUNICATIONS CONSULTANT
Lucia has over 10 years’ experience in a variety of organizational behavior roles across the globe; she is a powerful change management professional and project manager with exceptional organizational skills. Lucia’s focus is on Organisational Development, Human Resources and Employee Branding as a focussed collaborator and influencer with a consistent persuasive (and assertive) style.
SNR MARKETING & COMMS MANAGER
Suzan has over 16 years experience in integrated marketing and communication campaigns working for a number of high profile governmental institutions in Abu Dhabi, including: the Abu Dhabi Education Council, Abu Dhabi Technology Development Committee, Emirates College for Advanced Education, Masdar Institute of Science and Technology and the Abu Dhabi University.
MARKETING & COMMS SPECIALIST
With over 6 years experience in Tourism and Destination Marketing, she has worked across a wide range of market leading brands. Specialising in Marketing and Communications, Frieda was part of the opening team for Ferrari World and Yas Waterworld Abu Dhabi. She also has extensive experience in luxury tourism and has worked with high end safari companies in Southern Africa.
Safeer is adept in visual communications including design, websites, photography and digital marketing. Technical skills include Adobe Software (Creative cloud) and HTML5, CSS3, Microsoft Office, Coral Draw, CRM, Digital marketing, Photography. Safeer has worked with Aufait Technology, Oman Air, CRMIT, Geepas, Royalford, Olsenmark, Younglife, Babyplus, White Palm, Yas Marina, Grand Millennium, Safarak Tours and more.
Kia Placido has 4 years’ experience in both Dubai and Abu Dhabi in administrative roles within the communications industry. Kia is the first point of contact at Acorn Strategy and assists the entire team in an administrative support capacity. She has previously worked in administrative support for Grayling Momentum and Asterix Kraftworks, Dubai.
Katrina is an experienced marketing professional with over 12 years of sponsorship, event planning and logistical experience across the UK and the UAE. She has a passion for marketing, event management and hospitality. Katrina has been responsible for activating global and regional sponsorship deals and managing the world’s most prestigious sports hospitality offering at the Abu Dhabi Formula One Grand Prix, the Formula One Paddock Club.
PR & COMMUNICATIONS MANAGER
Doaa has 10 years experience in UAE & GCC, specialising in internal & external corporate comms, media relations, Arabic editorial materials, marketing content and events. Doaa’s speciality sectors include: hospitality & leisure, government, finance, lifestyle, oil & gas, real estate, logistics, retail, and aviation. Past experience: Etihad Airways, Al Maktoum International Airport, Abu Dhabi Municipality, British Airways, Sorouh, and more.
Larry is a Marketing Strategist with 3 years of experience focusing on research analysis, competitive advantage strategy, brand positioning, SEO evaluation, vision and mission statement creation, market segmentation and strategic forecasting. He is a passionate customer experience (CX) leader, with a strong focus on marketing and operations strategy with consistent experience in account management and client focused roles in both Canada and the UAE.
Mariana has over 15 years’ experience working in senior corporate communication roles for leading communication agencies and consulting firms across the United Arab Emirates and Rio de Janeiro. She has been responsible for developing strategic communications plans, communication audits and managing internal communications for a number of high profile clients including Etihad Airways, REED Exhibitions and Healthpoint and has strong media relations here in the UAE.
Clive Dwyer has more than 30 years of international marketing experience across Australia and Asia Pacific regions. He has held a number of tourism industry board positions and has presented at a range of international conferences and regional marketing forums. He has also developed international marketing blueprints for organisations in both Australia (Destination Melbourne, The Australian Open Tennis, Melbourne Grand Prix, Presidents Cup, Rugby World Cup) and the UAE (Miral).
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