Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

PR 2.0: The Power of Hybrid

PR 2.0: The Power of Hybrid

Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration...

Communications: What’s your impact?

Communications: What’s your impact?

The numbers are good: strong engagement rate, steady increase in performance throughout the campaign, and sufficient pick up by target media. Yet, something isn't right. The campaign hasn't yielded the results these numbers were supposed to produce, and the media...

Understanding the Power of Culture When Marketing to Your Customers

Understanding the Power of Culture When Marketing to Your Customers

Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers...

Evolving Emojis: Designing for the new face of messaging.

Evolving Emojis: Designing for the new face of messaging.

This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999.   Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression...

A renewed Middle Eastern interest in football sponsorships?

A renewed Middle Eastern interest in football sponsorships?

A renewed Middle Eastern interest in football sponsorships? Kantar stats say that 63% of people are more likely to do business with a brand that aligns itself to something they’re passionate about, 74% feel more loyalty to a brand that is involved in sports and...

The Classical Laws of Marketing (and why they are immutable)

The Classical Laws of Marketing (and why they are immutable)

Reinventing the wheel is not always necessary when there are treasured guides to the psychology of marketing and prime examples of brands setting the tone since the beginning of the industrial revolution. Which is why ‘The 22 Immutable Laws of Marketing’ by Al Ries...

Using Social Purpose to Boost Brand Engagement

Using Social Purpose to Boost Brand Engagement

Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business.  Unlike corporate social...

Built on insights: Unveiling Acorn Strategy’s new PR reporting model

Built on insights: Unveiling Acorn Strategy’s new PR reporting model

  In an evolved media landscape, it isn’t enough to count outputs or simply monitor vanity metrics. It’s what you measure and whether it is making an organisational impact that counts. In almost every endeavour on earth, letting go of things that no longer work...

Why is Tailoring Content for your Global Audience Essential?

Why is Tailoring Content for your Global Audience Essential?

To translate, localise or transcreate: that is the question?! Did you know that out of the world's approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren't even native English speakers? In...

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