Sprout.
A home for insights and intelligence.
Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.
Using Ramadan Content Insights to Boost Engagement
A Data-based Approach to Drive Ramadan Content Decisions The holy month of Ramadan is one of the most special times in the Islamic calendar, as the month marks the time during which Allah gave the first chapters of the Quran to the Prophet Muhammad. During...
New Leisure Destination in Abu Dhabi
Acorn Strategy was approached to write the marketing strategy and then develop and implement the marketing and communications plan for a brand new leisure destination in Abu Dhabi, for launch and beyond. Approach: Acorn Strategy began by framing...
Events: Recovery and resumption
As we write these words, a sixth Covid-19 vaccine has entered the playing field. Mass vaccination programmes have been rolled out around the world, and millions of people in several industries are eagerly waiting for an accelerated return to normal. One such industry...
Opening: A Matter of Course
The last few days of December are usually the time of year when media agencies around the globe reach into the vault to extract news highlights: major events and affairs, bold inventions and breakthroughs, leaky scandals, and horrible tragedies. The most recognizable...
New Beginnings
Opening: A Matter of Course The last few days of December are usually the time of year when media agencies around the globe reach into the vault to extract news highlights: major events and affairs, bold inventions and breakthroughs, leaky scandals, and horrible...
Decades of Digital Conversation: From A/S/L to Fake News
Unless you’ve divested yourself of worldly affairs and gone to live off the grid, chances are you now have more information on US geography than you know what to do with, and that you’ve been particularly exasperated with Nevadan bureaucracy. Chances are the numbers...
Acorn Strategy: Ten years of mighty moves
The year started for Acorn Strategy just like it did for everyone else: a lot of uncertainty, an urgent need to adapt operations and work to a completely new set up, and a quest to meet business objectives and maintain employee morale in the process. In the second...
You “WFH?”
It took me a few seconds to work out what my friend was asking, in response to the news that I had, after four hard months of searching for a job, landed a new gig with an agency called Acorn Strategy. Those three letters are now a firm part of the employment lexicon...
Public Relations in 2019: Exploring the Changing Face of the Profession
How is the profession connecting with the trends of the future? Public Relations or PR is a relatively new industry – or rather, the branding of public relations is new. Its ability to change with the times is one of the ways it has managed to keep current throughout...