Grand Millennium Al Wahda

Situation

The Grand Millennium Al Wahda is one of Abu Dhabi’s largest business and leisure hotels. In an increasingly crowded market place, the hotel management team were keen to ensure that the property maintained its positioning and visibility both for rooms and F&B. Acorn Strategy was approached to develop marketing and communications strategy and implement the recommended plan.

 

Approach

Acorn Strategy worked through its proven marketing strategy methodology to be able to define and execute a detailed marketing plan. The robust process provided Acorn Strategy a comprehensive understanding of the business, both from an internal and external perspective. Working with the senior management team, Acorn Strategy defined the challenges impacting on achieving the marketing, communication and overall commercial objectives, whilst also identifying opportunities which enable success. The plan was implemented clearly communicating the key messages to the target audiences through a combination of activity across all channels: media, digital, social and community.

 

Results

Acorn Strategy’s strategic approach successfully increased the visibility of the hotel and its facilities, maintaining their positioning. Key objectives set for room bookings and awareness of their F&B offering in the market were achieved.

 

Services

  • External market analysis
  • Customer behaviour and trends
  • Competitor evaluation
  • Target market identification
  • Marketing strategy
  • Project management
  • Monitoring and control
  • Integrated marketing and communications
  • Public relations
  • Media relations
  • Event management
  • Social Media Management