An acorn cannot transform by staying a seed. It becomes a mighty oak by adapting to its environment, aiming toward the sky and deeply cementing its roots to ensure it will have a solid future. The way an acorn works is the way we do. We adapt, overcome obstacles, aim high and find the right path to help businesses flourish long into the future. 

Acorn Strategy is a strategy-led integrated marketing, public relations, and digital agency. Fuelled by future forward-thinking. Driven by data. Powered by a relentless passion to grow.



Acorners are multicultural, collaborative and experts in their field. The world’s diversity permeates the fabric of our culture and our work harmoniously reflects this, displaying its differences and similarities, beauty and complexity, resolve and resilience. We use our expertise to collaborate with partners, stakeholders and diverse teams, respectfully drawing upon the experience of all people in harmony for the best results.

Kate Midttun
Dina Samhout
Suzannah Marinkovic
Annabel Amann
Emma Wintermans


You’re looking in the right place if you’re looking for agility. For reliability.
For solid leadership. You’re looking in the right place if you’re looking for
profound market knowledge, proactive expertise, and meaningful results
delivered by veterans of strategy, tactic and nuance.

Judith Pasztor
Rose Carbonell
Vanina Susini
Ruby Korver
Nanili Tabujara
Alice Peacock


We are with you from start to finish, from concept to capacity and from
ambition to accomplishment. We move with might. With precision and foresight.
With diligence and in steady strides. Taking bold steps to get you where you
need to be.

Ghina Said
Claire George
Hadeel Khalil
Carole Helou
Talal Jaroudi
Fadi Fakih
Michelle Lopes
Noura Al Makhmari
Abdallah Iskandarani
Nazeer Aboobacker


We do not stop at the boundaries of what we can see: our work is informed
by imagination, resourcefulness, and a steady dedication to the beauty of detail.
Exploring possibilities and new creative techniques. Our work is the art that sculpts
your identity, amplifies your values, and sharpens your vision with story and picture.
You’re where you’re meant to be.

Suha Hamid
Suzanne Mahfouz
Huda Mneimneh
Safeer KC
Anis Mansour
George Charbel
Rad Eraiqat
Rudy Shaheen
Nidal Bou
Ghada Morjan Essid
Fatema Ali
Rasha Kambal


We are readily calibrated to facilitate your growth with data, insights, business
acumen, powerful industry links, multisector market knowledge, cultural awareness,
careful planning, and a whole lot of dedication. We’re here to make a long-lasting
impact, to create value, and to do so with momentum. We’re here to grow together.

Natasha Dsouza
Mariam Douss
Areen AlFahel
Omar Khalifa
Samer Marzouq
Sandeep Sharma

Our results are
measured in numbers.
(And Awards.)

Best Large Agency 2021
Best Independent Consultant or Freelancer 2021
Best Homegrown Agency – Shortlist 2021
Best Business to Business Campaign – Shortlist 2021
Best Community Relations and Engagement Campaign – Shortlist 2021
Best Corporate Reputation and Management Campaign – Shortlist 2021
Best Experiential or Activation Campaign – Shortlist 2021
Best Small Agency – Shortlist 2020
Best Social Impact Campaign – Shortlist 2020
Best Use of Video – Shortlist 2020
Best Corporate PR – Shortlist 2020
UAE Marketing Strategy Firm of the Year 2018
Best PR/Earned Media: Corporate Reputation 2018
UAE Excellence Awards – Most Innovative Marketing Agency – UAE 2017
Best Boutique & Marketing Strategy Research Agency 2016
Recognised Leader in Strategic Marketing – UAE 2016

Honours that
decorate our offices

(and our hearts.)

We engaged Acorn Strategy to develop a comprehensive marketing strategy for our business, with a focus on our Australian and UAE operations. Acorn Strategy delivered an excellent framework and the Board was very pleased with the approach and the quality of services provided. Acorn's methodology brought consistency, clarity and discipline to our marketing activities which are now being implemented and which, I am sure, will lead to excellent results.

Dr Dorel Iosif, Co-founder of Cognisium

“I would recommend Acorn Strategy to marketing professionals and business owners a like who are looking for intelligence in their marketing and a partner they can trust.”

A’l Bahar

“Working with Acorn is an absolute delight. The results achieved for two of our most iconic launches have been above expectations, I would certainly recommend them for future projects.”


“Acorn Strategy are a great team to work with. They have helped to shape and develop our communications strategy using their industry knowledge and expertise, successfully boosting the profile of Premier Inn in the region.”

Premier Inn

“We have been very pleased with the results Acorn has produced. Annabel and the team have successfully helped us drive awareness of the INVNT brand, our expertise, our client work and our people in the region. They’ve secured extensive coverage in our target marketing and events media, off the back of both press releases they have drafted and distributed on our behalf, and through pro-active media outreach. We’re already experiencing extremely positive growth in the region, and recognise that this is in part thanks to the expertise and support of Acorn.”


“The team at Acorn Strategy are a breath of fresh air. They are prompt, professional and so easy to deal with. Acorn worked with us to provide a comprehensive strategy for our new brand in a fast turnaround time, that has been instrumental to our plan going forward. We trust the team and really enjoy working with them.”

Digital Academy


Acorn Strategy is a strategic communications company that’s fiercely independent. We speak your language and believe local culture is best understood by living it. Through our offices in Abu Dhabi, Dubai, London, Melbourne and Perth – we bring you insightful local expertise with an international reach.

3 continents.
5 cities.
50+ specialists.