Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Behavioural Intelligence

Behavioural Intelligence

We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations,...

How Can the Growing UAE Tourism Industry Benefit Your Business?

How Can the Growing UAE Tourism Industry Benefit Your Business?

Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be...

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Destination Marketing: Why Seasoned Pros Can Make All the Difference   Destination marketing is a unique and evolving specialisation, bringing with it unfamiliar territory, structures and contexts for those not operating in the industry. But as with any marketing...

Using Ramadan Content Insights to Boost Engagement

Using Ramadan Content Insights to Boost Engagement

A Data-based Approach to Drive Ramadan Content Decisions The holy month of Ramadan is one of the most special times in the Islamic calendar, as the month marks the time during which Allah gave the first chapters of the Quran to the Prophet Muhammad.  During...

New Leisure Destination in Abu Dhabi

New Leisure Destination in Abu Dhabi

Acorn Strategy was approached to write the marketing strategy and then develop and implement the marketing and communications plan for a brand new leisure destination in Abu Dhabi, for launch and beyond. Approach: Acorn Strategy began by framing...

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Events: Recovery and resumption

As we write these words, a sixth Covid-19 vaccine has entered the playing field. Mass vaccination programmes have been rolled out around the world, and millions of people in several industries are eagerly waiting for an accelerated return to normal. One such industry...

Opening: A Matter of Course

Opening: A Matter of Course

The last few days of December are usually the time of year when media agencies around the globe reach into the vault to extract news highlights: major events and affairs, bold inventions and breakthroughs, leaky scandals, and horrible tragedies. The most recognizable...

New Beginnings

New Beginnings

Opening: A Matter of Course The last few days of December are usually the time of year when media agencies around the globe reach into the vault to extract news highlights: major events and affairs, bold inventions and breakthroughs, leaky scandals, and horrible...

Decades of Digital Conversation: From A/S/L to Fake News

Decades of Digital Conversation: From A/S/L to Fake News

Unless you’ve divested yourself of worldly affairs and gone to live off the grid, chances are you now have more information on US geography than you know what to do with, and that you’ve been particularly exasperated with Nevadan bureaucracy. Chances are the numbers...

Acorn Strategy: Ten years of mighty moves

Acorn Strategy: Ten years of mighty moves

The year started for Acorn Strategy just like it did for everyone else: a lot of uncertainty, an urgent need to adapt operations and work to a completely new set up, and a quest to meet business objectives and maintain employee morale in the process. In the second...

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