Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Communications: What’s your impact?

Communications: What’s your impact?

The numbers are good: strong engagement rate, steady increase in performance throughout the campaign, and sufficient pick up by target media. Yet, something isn't right. The campaign hasn't yielded the results these numbers were supposed to produce, and the media...

Understanding the Power of Culture When Marketing to Your Customers

Understanding the Power of Culture When Marketing to Your Customers

Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers...

Evolving Emojis: Designing for the new face of messaging.

Evolving Emojis: Designing for the new face of messaging.

This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999.   Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression...

A renewed Middle Eastern interest in football sponsorships?

A renewed Middle Eastern interest in football sponsorships?

A renewed Middle Eastern interest in football sponsorships? Kantar stats say that 63% of people are more likely to do business with a brand that aligns itself to something they’re passionate about, 74% feel more loyalty to a brand that is involved in sports and...

The Classical Laws of Marketing (and why they are immutable)

The Classical Laws of Marketing (and why they are immutable)

Reinventing the wheel is not always necessary when there are treasured guides to the psychology of marketing and prime examples of brands setting the tone since the beginning of the industrial revolution. Which is why ‘The 22 Immutable Laws of Marketing’ by Al Ries...

Using Social Purpose to Boost Brand Engagement

Using Social Purpose to Boost Brand Engagement

Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business.  Unlike corporate social...

Why is Tailoring Content for your Global Audience Essential?

Why is Tailoring Content for your Global Audience Essential?

To translate, localise or transcreate: that is the question?! Did you know that out of the world's approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren't even native English speakers? In...

How to use Neuromarketing to Boost Your Next Campaign

How to use Neuromarketing to Boost Your Next Campaign

In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses...

Writing the Way Forward

Writing the Way Forward

    Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few...

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