Sprout.
A home for insights and intelligence.
Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.
Welcome to our monthly roundup of all things marketing strategy, brought to you by Genene Webster, Senior Marketing Strategist at Acorn Strategy. She dives into three game-changing stories that have the regional marketing scene buzzing and rounds up the top insights...
Amidst the myriad of priorities for clients, a recurring question stays consistent: "How can we create captivating and engaging content?" Unfortunately, there isn't a one-size-fits-all solution, but we wanted to share a few tips and tricks that can help you raise your...
For many of us, a world without Google Maps would be chaos. We've become so reliant on it that we rarely leave the comfort of our homes without knowing that we can navigate in real time to our destination. This is especially true in the GCC, where cars are king and...
Turning the Tables: What Social Media Platforms Can Learn from Digital Marketing Agencies. Ready for a role reversal, social media platforms? Buckle up, because today, we are trading in our student hats and playing professor, giving you a crash course in the lessons...
Acorn Strategy Unveils Focused Realignment Plan with Key Leadership Appointments Abu Dhabi, 10 May 2023: Acorn Strategy, the award-winning strategic and integrated marketing communications agency, has announced a focused realignment of teams to drive growth and...
Acorn Strategy's insights will help you ace the marketing game this Ramadan. Make the most of the upcoming Ramadan and Eid observance in the MENA region. Connect with your key audiences, build stronger relationships, and leave a lasting impression! Leverage Acorn...
Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration...
The numbers are good: strong engagement rate, steady increase in performance throughout the campaign, and sufficient pick up by target media. Yet, something isn't right. The campaign hasn't yielded the results these numbers were supposed to produce, and the media...
Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers...
This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999. Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression...