Creating a well-structured marketing strategy is a bit like using Google Maps.

August 9, 2023

For many of us, a world without Google Maps would be chaos. We’ve become so reliant on it that we rarely leave the comfort of our homes without knowing that we can navigate in real time to our destination.

This is especially true in the GCC, where cars are king and new road systems seem to appear overnight. It allows us to choose our destination, the best route, and even the best form of transport. It also highlights any potential delays or diversions.

In many ways, a well-structured marketing strategy is like using Google Maps. It sets out your end goal, suggests the best way to get there, and even tries to anticipate any potential challenges or hurdles.

Just like Google Maps, a marketing strategy should be a living document that is consistently tracked, evaluated, and updated. It should be flexible enough to adapt to changes in the market or your business. And it should be based on a clear understanding of your target audience and their needs.

Without a well-structured marketing strategy, your business is like a ship without a rudder. You may eventually reach your destination, but it will be by chance. And you may spend a lot of time and money going in circles.

So, if you want your business to succeed, don’t neglect your marketing strategy. Make it a priority and treat it with the same care and attention that you would Google Maps while navigating to your destination.

Need help with your marketing communications strategy? Get in touch with our team of experts today by emailing