Tabreed

Situation

Tabreed were on the cusp of launching a new brand. They needed a partner that could help them move from the positioning of a utilities company to that of a key supporter of community and enabler of lives. 

Approach

Acorn Strategy was contracted to define a comprehensive communications and stakeholder engagement strategy, develop and manage the ongoing campaigns, tactics and media relations and social media for the launch of the new brand and a two year retainer. 

Results

The launch of the new brand and mandate was met with great interest from media outlets and the community alike. The launch entailed a lighting of one of their key projects – Burj Khalifa and Dubai Fountains. The event was the turning point from utility to community, as such the social media immediately responded to the new requirement. Whilst the event marked the corporate transformation, it was important to also engage the community. A bus went into the key communities where Tabreed enables residents to live in a sustainable and practical way, meeting members of the community and handing out promotional items. This was done in light of the pandemic, in a safe and supportive manor to all involved. 

Services

• Overarching marketing and communications strategy​
• Collaborating with multiple brands, agencies, stakeholders and subsidiaries ​
• Ongoing public relations ​
• Ongoing social media​
• Ongoing Internal Communications​
• Advisory support to the board