Visual Storytelling in Sustainability: Turning Attention into Action Innovation in Energy Storytelling
In a region racing towards net zero, how we talk about energy matters. This article explores how to balance technical accuracy with public engagement, without falling into the traps of jargon or greenwashing. Discover five key principles for clear, credible sustainability storytelling that builds trust, connects locally, and proves your promise in the Middle East.
GenZ and the Energy Sector: How Zoomers Are Redefining Sustainability Storytelling
The energy sector has long been dominated by polished policy statements and industry jargon, but GenZ is rewriting the rules. This digitally native, socially conscious generation isn’t content with a string of empty promises; they demand hard evidence, real impact, and complete transparency. If energy brands can’t prove their claims, GenZ will call them out, […]
Conversations Around AI and Energy: How to Shape Your Narrative
Generative AI isn’t just another tech wave, it’s a seismic shift with the power to transform how we live, work, and compete on the global stage. Yet this unprecedented potential carries an often-overlooked cost: energy consumption. Research from the University of Massachusetts Amherst indicates that training a single state-of-the-art AI model can emit up to […]
Past, Present, and Future: The Evolution of Energy Communications in the Middle East
Energy communications in the Middle East have experienced a remarkable shift in recent years, reflecting the acceleration of domestic ambitions and the sheer unpredictability of global dynamics. From sudden policy U-turns during the second Trump Administration to growing ESG demands from international investors, energy developers and operators need to be more adaptable than ever. Across […]
Show and Tell: Why Storytelling Could Be the Energy Sector’s Secret Weapon
On the surface, energy might look like a game of nondescript figures – efficiency percentages, barrel counts, kilowatt hours – but behind every statistic lies a story that affects real lives. In an industry where talk of a “global transition” and “sustainability drives” sometimes feels abstract, weaving a human-driven narrative can be the difference between […]
Brand Foolery: How To Pull Off a Memorable April Fools’ Day Campaign
April 1st is always a fun day on social media with brands and businesses joining in on the pranks to give us a good chuckle. Not only is April Fools’ a great opportunity to engage in unique campaigns that drive virality, it’s a great time to connect with audiences in a memorable way. But what […]
Monthly Recap: Marketing Strategy Insights You Can’t Miss
Welcome to our monthly roundup of all things marketing strategy, brought to you by Genene Webster, Senior Marketing Strategist at Acorn Strategy. She dives into three game-changing stories that have the regional marketing scene buzzing and rounds up the top insights from each. Sustainability Efforts can Erode Trust & Credibility A priority for every […]
Mastering Content Creation: Your Path to Excellence
Amidst the myriad of priorities for clients, a recurring question stays consistent: “How can we create captivating and engaging content?” Unfortunately, there isn’t a one-size-fits-all solution, but we wanted to share a few tips and tricks that can help you raise your content game. Drawing from our team’s expertise, and more importantly, experience, here are […]
Creating a well-structured marketing strategy is a bit like using Google Maps.
Turning the Tables: What Social Media Platforms Can Learn from Digital Marketing Agencies.
Turning the Tables: What Social Media Platforms Can Learn from Digital Marketing Agencies. Ready for a role reversal, social media platforms? Buckle up, because today, we are trading in our student hats and playing professor, giving you a crash course in the lessons we have learned, forged in the fires of digital marketing warfare. We […]
