Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Behavioural Intelligence

Behavioural Intelligence

We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations,...

How Can the Growing UAE Tourism Industry Benefit Your Business?

How Can the Growing UAE Tourism Industry Benefit Your Business?

Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be...

Using Ramadan Content Insights to Boost Engagement

Using Ramadan Content Insights to Boost Engagement

A Data-based Approach to Drive Ramadan Content Decisions The holy month of Ramadan is one of the most special times in the Islamic calendar, as the month marks the time during which Allah gave the first chapters of the Quran to the Prophet Muhammad.  During...

New Leisure Destination in Abu Dhabi

New Leisure Destination in Abu Dhabi

Acorn Strategy was approached to write the marketing strategy and then develop and implement the marketing and communications plan for a brand new leisure destination in Abu Dhabi, for launch and beyond. Approach: Acorn Strategy began by framing...

Decades of Digital Conversation: From A/S/L to Fake News

Decades of Digital Conversation: From A/S/L to Fake News

Unless you’ve divested yourself of worldly affairs and gone to live off the grid, chances are you now have more information on US geography than you know what to do with, and that you’ve been particularly exasperated with Nevadan bureaucracy. Chances are the numbers...

Public Relations in 2019: Exploring the Changing Face of the Profession

Public Relations in 2019: Exploring the Changing Face of the Profession

How is the profession connecting with the trends of the future? Public Relations or PR is a relatively new industry – or rather, the branding of public relations is new. Its ability to change with the times is one of the ways it has managed to keep current throughout...

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