Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Using Social Purpose to Boost Brand Engagement

Using Social Purpose to Boost Brand Engagement

Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business.  Unlike corporate social...

Why is Tailoring Content for your Global Audience Essential?

Why is Tailoring Content for your Global Audience Essential?

To translate, localise or transcreate: that is the question?! Did you know that out of the world's approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren't even native English speakers? In...

How to use Neuromarketing to Boost Your Next Campaign

How to use Neuromarketing to Boost Your Next Campaign

In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses...

Writing the Way Forward

Writing the Way Forward

    Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few...

Social Fatigue: The Struggle is Real

Social Fatigue: The Struggle is Real

Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends...

Behavioural Intelligence

Behavioural Intelligence

We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations,...

How Can the Growing UAE Tourism Industry Benefit Your Business?

How Can the Growing UAE Tourism Industry Benefit Your Business?

Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be...

Using Ramadan Content Insights to Boost Engagement

Using Ramadan Content Insights to Boost Engagement

A Data-based Approach to Drive Ramadan Content Decisions The holy month of Ramadan is one of the most special times in the Islamic calendar, as the month marks the time during which Allah gave the first chapters of the Quran to the Prophet Muhammad.  During...

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