Amidst the myriad of priorities for clients, a recurring question stays consistent: "How can we create captivating and engaging content?" Unfortunately, there isn't a one-size-fits-all solution, but we wanted to share a few tips and tricks that can help you raise your...

For many of us, a world without Google Maps would be chaos. We've become so reliant on it that we rarely leave the comfort of our homes without knowing that we can navigate in real time to our destination. This is especially true in the GCC, where cars are king and...

Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration...

Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business.  Unlike corporate social...

  In an evolved media landscape, it isn’t enough to count outputs or simply monitor vanity metrics. It’s what you measure and whether it is making an organisational impact that counts. In almost every endeavour on earth, letting go of things that no longer work...

To translate, localise or transcreate: that is the question?! Did you know that out of the world's approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren't even native English speakers? In...

In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses...

    Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few...

Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends...

Extending the Life of a News Story: The Content Amplification Programme How to amplify the impact of a good new story using content marketing principles? In this fast-paced world, even the best stories are here today and gone tomorrow, and one of the challenges most...