Author: Ruby Korver

How to use Neuromarketing to Boost Your Next Campaign

In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses the basics of neuromarketing and its applications, and shares some simple, easy-to-apply takeaway messages that anyone can use to […]

Writing the Way Forward

    Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few words on a bronze plate to market a needle […]

Social Fatigue: The Struggle is Real

Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends and explains his misgivings about unplugging […]

The Content Amplification Programme | Public Relations | Acorn Strategy

Extending the Life of a News Story: The Content Amplification Programme How to amplify the impact of a good new story using content marketing principles? In this fast-paced world, even the best stories are here today and gone tomorrow, and one of the challenges most companies and public relations professionals face is how to boost […]

Behavioural Intelligence

We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations, but it is another to behave in accordance with them and […]

How Can the Growing UAE Tourism Industry Benefit Your Business?

Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be interested to know that the tourism and hospitality sectors are set to […]

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Destination Marketing: Why Seasoned Pros Can Make All the Difference   Destination marketing is a unique and evolving specialisation, bringing with it unfamiliar territory, structures and contexts for those not operating in the industry. But as with any marketing discipline, key to its success is well thought-out strategy and each of these should be as […]