Company
ADVANCED TRADE & LOGISTICS PLATFORM
Office
Dubai
Services
Marketing and Communications
Sectors
Government
Situation
The Abu Dhabi Department of Economic Development mandated the development and operation of the Advanced Trade & Logistics Platform (ATLP), the official single window for trade and logistics in Abu Dhabi. The platform was developed and operated by Maqta Gateway, a subsidiary of Abu Dhabi Ports, under the supervision of the government.
ATLP aimed to launch multiple services within one year to increase awareness and adoption rate of each service. Usually, a project of this magnitude takes 5 years to implement, but with the ambition of the ATLP leadership, their aim was to launch all these services within the span of one year. That said, our objective was to develop a marketing and communications strategy, supported by social media, to introduce each service, provide an overview of its features and benefits, and information about the registration process.
Approach
- Acorn Strategy developed a tailored marketing and communications strategy, including a social media strategy to promote each service and its benefits.
- We planned monthly content calendars, managed the account, executed digital paid media strategies, conducted community management, and used data collecting tools like Funnel.io and emailer software like Liana, to send tailored messages to different customer segments.
Results
The platform achieved remarkable organic growth with 56,164 impressions and 4,766 engagements. Our efforts resulted in successful promotion and adoption of multiple services launched by ATLP.
Services
- Marketing Strategy Planning & Execution
- Social Media Strategy
- Marketing & Communications Implementation
- Account Management
- Digital Paid Media Strategy
- Community Management
Social Media Highlights:
ATLP’s social media profiles achieved significant organic growth, with an overall increase in audience size of:
- 7,000% on Facebook
- 554.7% on Instagram
- 133.3% on Twitter
- 403.6% on LinkedIn
