Situation
Injazat is an industry recognised market leader in digital transformation, cloud and cyber security. With the Covid-19 pandemic making digital transformation even more pressing, Injazat wanted to educate its target market and the general public about its core messages and offerings. Acorn Strategy were contracted to deliver targeted interviews for Injazat’s Senior Executives in collaboration with the Content Creation agency.
Approach
The public relations centred on awareness of the changes in the digital world that are powered by cloud and catalysed by the pandemic and how Injazat is creating business value for its partners and clients through enabling a digital transformation powered by human capital.
Our targeted strategy was focussed around brand awareness and education. This was done through securing two interviews for Senior Executives with two leading publications one in English and one in Arabic. After publication Acorn worked in collaboration with Injazat’s Social Media agency to amplify the message.
Results
Interviews were featured in leading publications ensuring Injazat ‘s core message reached its target audience.
Services
- Public relations management and distribution
- Amplification on social media (in collaboration with Injazat’s social media agency)
PR highlights:
- Chief Technology Officer interview with Al Khaleej
- Head of Cloud interview with PC Magazine Middle East
- Average Total Impact Score: 200
