ADIBF 30th Edition
CompanyADIBF 30TH EDITION ServicesMarketing and Communications OfficeABU DHABI SectorsGovernment Celebrating its 30th year, for 2021 the Abu Dhabi International Book Fair launched a hybrid format in which publishers, authors, book lovers and customers could attend either virtually or in person. The objective was to maximise on-ground and virtual attendance at this international event, while driving […]
Advanced Trade & Logistics Platform (ATLP)
CompanyADVANCED TRADE & LOGISTICS PLATFORM OfficeDubai ServicesMarketing and Communications SectorsGovernment Situation The Abu Dhabi Department of Economic Development mandated the development and operation of the Advanced Trade & Logistics Platform (ATLP), the official single window for trade and logistics in Abu Dhabi. The platform was developed and operated by Maqta Gateway, a subsidiary of Abu Dhabi Ports, […]
Injazat
CompanyINJAZAT OfficeDubai ServicesMarketing and Communications SectorsGovernment Situation Injazat is an industry recognised market leader in digital transformation, cloud and cyber security. With the Covid-19 pandemic making digital transformation even more pressing, Injazat wanted to educate its target market and the general public about its core messages and offerings. Acorn Strategy were contracted to deliver targeted […]
A’l Bahar
Company A’L BAHAR Office Abu Dhabi Services Marketing and Communications Sectors Government Situation With the launch of Abu Dhabi’s newest urban community destination during Mother of the National Event 2018, the A’l Bahar team wanted to create an identity of their own that separates them from the festival while educating and informing their audience on […]
Arabic Language Centre & Dar Al Kutub
Company ARABIC LANGUAGE CENTRE & DAR AL KUTUB Office Abu Dhabi, UAE Services Marketing and Communications Sectors Government Situation The Department of Culture and Tourism required an agency and ally that could help them to improve their marketing and communications with a strategic and integrated approach. Acorn Strategy was contracted for a three-year term to […]
Technology Innovation Pioneers (TIP)
Company TECHNOLOGY INNOVATION PIONEERS (TIP) Office Abu Dhabi Services Marketing and Communications Sectors Government Situation Our research of the technology innovation ecosystem showed that there has been limited awareness of the programme and its strategic aims. The challenge facing Technology Innovation Pioneers was one of awareness; greater publicity was required to raise awareness of the […]
Department of Community Development
Company DEPARTMENT OF COMMUNITY DEVELOPMENT Office Abu Dhabi Services Marketing and Communications Sectors Government Situation The Department of Community Development sought a Public Relations agency that could help support across strategic development of communications platforms through the public relations development, social media and key strategic engagement for its platforms. Approach Acorn Strategy immediately started work with a top-level marketing […]
Tabreed
Company TABREED Office Dubai Services Marketing and Communications Sectors Government Situation Tabreed were on the cusp of launching a new brand. They needed a partner that could help them move from the positioning of a utilities company to that of a key supporter of community and enabler of lives. Approach Acorn Strategy was contracted to define a comprehensive […]