Company
ARABIC LANGUAGE CENTRE & DAR AL KUTUB
Office
Abu Dhabi, UAE
Services
Marketing and Communications
Sectors
Government
Situation
The work commenced during the early start of COVID-19, Abu Dhabi was adjusting, and Dar Al Kutub needed to demonstrate leadership in online services. Acorn Strategy immediately started work with a top-level marketing and communications strategy to help guide the day-to-day activities. This has supported the initial implementation, particularly on projects such as libraries and Sheikh Zayed Book Awards which were digitised and required immediate adaptation to the digital world. Acorn Strategy supports on the development of campaigns using tactics from press releases, animation videos, live online events such as cultural salons, website development and more. The approach is truly integrated and leverages all facets of marketing, public relations and digital communications.
Approach
The work commenced during the early start of COVID-19, Abu Dhabi was adjusting, and Dar Al Kutub needed to demonstrate leadership in online services. Acorn Strategy immediately started work with a top-level marketing and communications strategy to help guide the day-to-day activities. This has supported the initial implementation, particularly on projects such as libraries and Sheikh Zayed Book Awards which were digitised and required immediate adaptation to the digital world. Acorn Strategy supports on the development of campaigns using tactics from press releases, animation videos, live online events such as cultural salons, website development and more. The approach is truly integrated and leverages all facets of marketing, public relations and digital communications.
Results
The Department of Culture and Tourism Dar Al Kutub division have an exciting path ahead; Acorn Strategy is glad to partner to provide integrated marketing and communications support and results. The cohesion, development of consistent communications and using an integrated approach has proven fruitful, particularly given the evolving consumer requirements at this point in time.
Services
- World-class integrated marketing, public relations and digital communications strategy
- Brand strategy and development, extending new brand development through communications
- Public relations, social media and marketing campaign management
- Creation of world-leading integrated campaigns that successfully portray the message of the department
- Collaboration with other departments
- Work with additional stakeholders
