The Content Amplification Programme | Public Relations | Acorn Strategy
Extending the Life of a News Story: The Content Amplification Programme How to amplify the impact of a good new story using content marketing principles? In this fast-paced world, even the best stories are here today and gone tomorrow, and one of the challenges most companies and public relations professionals face is how to boost […]
Behavioural Intelligence
We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations, but it is another to behave in accordance with them and […]
How Can the Growing UAE Tourism Industry Benefit Your Business?
Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be interested to know that the tourism and hospitality sectors are set to […]
Destination Marketing: Why Seasoned Pros Can Make All the Difference
Destination Marketing: Why Seasoned Pros Can Make All the Difference Destination marketing is a unique and evolving specialisation, bringing with it unfamiliar territory, structures and contexts for those not operating in the industry. But as with any marketing discipline, key to its success is well thought-out strategy and each of these should be as […]
Using Ramadan Content Insights to Boost Engagement
New Leisure Destination in Abu Dhabi
Events: Recovery and resumption
Opening: A Matter of Course
New Beginnings
Decades of Digital Conversation: From A/S/L to Fake News
