Situation
Omnix International is a long-standing pioneer of digital transformation solutions in the region, developing native platforms and integrating systems from different vendors to empower enterprises with turnkey solutions. Having been temporarily eclipsed by the exponential growth of the digital transformation industry in the UAE, the company needed to restore its relevance as it recruited some of the industry’s top experts to lead the new phase of its growth. Omnix approached Acorn Strategy to create compelling stories and provide adequate coverage of the news in target publications.
Approach
Acorn Strategy’s public relations team went to work surveying the most relevant publications in the industry, while simultaneously developing high-quality copy that shed the light on Omnix International’s new brand and enhanced solution portfolio.
Dubbed ‘Omnix 2.0: The Premier Partner of End-to-End Digital Solutions’, the company’s new phase of development required the re-alignment of its PR priorities, with focus on Emiratisation, integration of services, and the retention of top talent. The solution provided by Acorn Strategy was equally focussed on all three fronts.
Results
Acorn Strategy managed to secure sizeable coverage of the appointments of Omnix International’s new Chief Technology Officer and Chief Human Resources Officer.
Services
- Public relations management and distribution
- Content development
