COLLEGE OF BUSINESS & ECONOMICS
Marketing and Communications
UAEU’s College Of Business and Economics (CBE) has been offering business programs since 1977 but in recent years saw a steady decrease in enrolments across all its programs and academic departments. Acorn Strategy was appointed to identify market insights to help CBE create a competitive and comprehensive portfolio of undergraduate, post–graduate and executive education programmes.
Acorn Strategy, through its 6-step approach as well as an in-depth market analysis and extensive one-on-one interviews with UAE business leaders set out to identify the internal and external factors impacting the portfolio, quality and standard of the degrees offered by CBE and its competitors.
The strategy was presented to the client and received positive feedback and approval. The institution’s leadership team signed off on all recommendations proposed by Acorn Strategy and are currently rolling out a series of actions based on Acorn Strategy’s recommendations.
- Trend research
- Qualitative survey
- Competitive analysis
- Consumer insights
- Strategic direction
- Success roadmap