Acorn Strategy’s insights will help you ace the marketing game this Ramadan.
Make the most of the upcoming Ramadan and Eid observance in the MENA region. Connect with your key audiences, build stronger relationships, and leave a lasting impression! Leverage Acorn Strategy’s insights to get ahead and position yourself for success. This Ramadan and Eid 2023, create meaningful connections by sharing messages of kindness and unity. Focus […]
PR 2.0: The Power of Hybrid
Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration and digital transformation rates reflected this new reality, forming a solid foundation for a […]
Communications: What’s your impact?
Understanding the Power of Culture When Marketing to Your Customers
Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers from different markets and regions. How is ‘culture’ impacting your marketing content? With 7,111* languages spoken worldwide, […]
Evolving Emojis: Designing for the new face of messaging.
This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999. Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression to online communications. In 2011, Apple made the emoji a permanent part […]
A renewed Middle Eastern interest in football sponsorships?
A renewed Middle Eastern interest in football sponsorships? Kantar stats say that 63% of people are more likely to do business with a brand that aligns itself to something they’re passionate about, 74% feel more loyalty to a brand that is involved in sports and entertainment, and that brand partnerships help to humanise brands and […]
The Classical Laws of Marketing (and why they are immutable)
Using Social Purpose to Boost Brand Engagement
Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business. Unlike corporate social responsibility (CSR), in which companies and their staff carry out activities which can make a […]
Built on insights: Unveiling Acorn Strategy’s new PR reporting model
In an evolved media landscape, it isn’t enough to count outputs or simply monitor vanity metrics. It’s what you measure and whether it is making an organisational impact that counts. In almost every endeavour on earth, letting go of things that no longer work well is the most challenging aspect of transformation. This is […]
Why is Tailoring Content for your Global Audience Essential?
To translate, localise or transcreate: that is the question?! Did you know that out of the world’s approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren’t even native English speakers? In fact, just 360 million people across the globe speak English as their first language. Global Head of Client Experience at Acorn Strategy, Annabel Amann, explains the significance […]
