Monthly Recap: Marketing Strategy Insights You Can’t Miss
Welcome to our monthly roundup of all things marketing strategy, brought to you by Genene Webster, Senior Marketing Strategist at Acorn Strategy. She dives into three game-changing stories that have the regional marketing scene buzzing and rounds up the top insights from each. Sustainability Efforts can Erode Trust & Credibility A priority for every […]
Mastering Content Creation: Your Path to Excellence
Amidst the myriad of priorities for clients, a recurring question stays consistent: “How can we create captivating and engaging content?” Unfortunately, there isn’t a one-size-fits-all solution, but we wanted to share a few tips and tricks that can help you raise your content game. Drawing from our team’s expertise, and more importantly, experience, here are […]
Creating a well-structured marketing strategy is a bit like using Google Maps.
Turning the Tables: What Social Media Platforms Can Learn from Digital Marketing Agencies.
Turning the Tables: What Social Media Platforms Can Learn from Digital Marketing Agencies. Ready for a role reversal, social media platforms? Buckle up, because today, we are trading in our student hats and playing professor, giving you a crash course in the lessons we have learned, forged in the fires of digital marketing warfare. We […]
Acorn Strategy Unveils Focused Realignment Plan with Key Leadership Appointments
Acorn Strategy’s insights will help you ace the marketing game this Ramadan.
Make the most of the upcoming Ramadan and Eid observance in the MENA region. Connect with your key audiences, build stronger relationships, and leave a lasting impression! Leverage Acorn Strategy’s insights to get ahead and position yourself for success. This Ramadan and Eid 2023, create meaningful connections by sharing messages of kindness and unity. Focus […]
PR 2.0: The Power of Hybrid
Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration and digital transformation rates reflected this new reality, forming a solid foundation for a […]
Communications: What’s your impact?
Understanding the Power of Culture When Marketing to Your Customers
Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers from different markets and regions. How is ‘culture’ impacting your marketing content? With 7,111* languages spoken worldwide, […]
Evolving Emojis: Designing for the new face of messaging.
This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999. Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression to online communications. In 2011, Apple made the emoji a permanent part […]