Understanding the Power of Culture When Marketing to Your Customers
Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers from different markets and regions. How is ‘culture’ impacting your marketing content? With 7,111* languages spoken worldwide, […]
Evolving Emojis: Designing for the new face of messaging.
This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999. Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression to online communications. In 2011, Apple made the emoji a permanent part […]
A renewed Middle Eastern interest in football sponsorships?
A renewed Middle Eastern interest in football sponsorships? Kantar stats say that 63% of people are more likely to do business with a brand that aligns itself to something they’re passionate about, 74% feel more loyalty to a brand that is involved in sports and entertainment, and that brand partnerships help to humanise brands and […]
The Classical Laws of Marketing (and why they are immutable)
Using Social Purpose to Boost Brand Engagement
Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business. Unlike corporate social responsibility (CSR), in which companies and their staff carry out activities which can make a […]
Built on insights: Unveiling Acorn Strategy’s new PR reporting model
In an evolved media landscape, it isn’t enough to count outputs or simply monitor vanity metrics. It’s what you measure and whether it is making an organisational impact that counts. In almost every endeavour on earth, letting go of things that no longer work well is the most challenging aspect of transformation. This is […]
Why is Tailoring Content for your Global Audience Essential?
To translate, localise or transcreate: that is the question?! Did you know that out of the world’s approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren’t even native English speakers? In fact, just 360 million people across the globe speak English as their first language. Global Head of Client Experience at Acorn Strategy, Annabel Amann, explains the significance […]
How to use Neuromarketing to Boost Your Next Campaign
In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses the basics of neuromarketing and its applications, and shares some simple, easy-to-apply takeaway messages that anyone can use to […]
Writing the Way Forward
Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few words on a bronze plate to market a needle […]
Social Fatigue: The Struggle is Real
Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends and explains his misgivings about unplugging […]
