Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Monthly Recap: Marketing Strategy Insights You Can’t Miss

Monthly Recap: Marketing Strategy Insights You Can’t Miss

Welcome to our monthly roundup of all things marketing strategy, brought to you by Genene Webster, Senior Marketing Strategist at Acorn Strategy. She dives into three game-changing stories that have the regional marketing scene buzzing and rounds up the top insights...

Mastering Content Creation: Your Path to Excellence

Mastering Content Creation: Your Path to Excellence

Amidst the myriad of priorities for clients, a recurring question stays consistent: "How can we create captivating and engaging content?" Unfortunately, there isn't a one-size-fits-all solution, but we wanted to share a few tips and tricks that can help you raise your...

PR 2.0: The Power of Hybrid

PR 2.0: The Power of Hybrid

Since its inception, the internet has gone on to transform the way we live, communicate, and do business. Online presence ceased to be complementary and brands that stayed offline quickly learned a hard lesson, especially once the pandemic hit. Internet penetration...

Communications: What’s your impact?

Communications: What’s your impact?

The numbers are good: strong engagement rate, steady increase in performance throughout the campaign, and sufficient pick up by target media. Yet, something isn't right. The campaign hasn't yielded the results these numbers were supposed to produce, and the media...

Understanding the Power of Culture When Marketing to Your Customers

Understanding the Power of Culture When Marketing to Your Customers

Ever wondered how culture is impacting your marketing success abroad? In this article, Annabel Amann our Head of Client Experience, explains how greater awareness and understanding of nuances of culture and sub-cultures can help businesses effectively engage customers...

[tag_groups_tag_list]

Loading...