Sprout.
A home for insights and intelligence.

Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.

Writing the Way Forward

Writing the Way Forward

    Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few...

Social Fatigue: The Struggle is Real

Social Fatigue: The Struggle is Real

Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends...

The Content Amplification Programme | Public Relations | Acorn Strategy

The Content Amplification Programme | Public Relations | Acorn Strategy

Extending the Life of a News Story: The Content Amplification Programme How to amplify the impact of a good new story using content marketing principles? In this fast-paced world, even the best stories are here today and gone tomorrow, and one of the challenges most...

Behavioural Intelligence

Behavioural Intelligence

We have all encountered difficult people and have had to deal with them whether in our day-to-day life or at work. Behavioural intelligence refers to one’s ability to affect their environment through overt behaviour. It is one thing to know the rules and regulations,...

How Can the Growing UAE Tourism Industry Benefit Your Business?

How Can the Growing UAE Tourism Industry Benefit Your Business?

Expo 2020 Dubai is driving growth in the tourism sector. How can your company maximise the opportunities this will provide? If you’re thinking of expanding your business into the UAE to benefit from the many opportunities Expo 2020 Dubai will bring, you may be...

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Destination Marketing: Why Seasoned Pros Can Make All the Difference   Destination marketing is a unique and evolving specialisation, bringing with it unfamiliar territory, structures and contexts for those not operating in the industry. But as with any marketing...

Using Ramadan Content Insights to Boost Engagement

Using Ramadan Content Insights to Boost Engagement

A Data-based Approach to Drive Ramadan Content Decisions The holy month of Ramadan is one of the most special times in the Islamic calendar, as the month marks the time during which Allah gave the first chapters of the Quran to the Prophet Muhammad.  During...

New Leisure Destination in Abu Dhabi

New Leisure Destination in Abu Dhabi

Acorn Strategy was approached to write the marketing strategy and then develop and implement the marketing and communications plan for a brand new leisure destination in Abu Dhabi, for launch and beyond. Approach: Acorn Strategy began by framing...

Destination Marketing: Why Seasoned Pros Can Make All the Difference

Events: Recovery and resumption

As we write these words, a sixth Covid-19 vaccine has entered the playing field. Mass vaccination programmes have been rolled out around the world, and millions of people in several industries are eagerly waiting for an accelerated return to normal. One such industry...

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