Sprout.
A home for insights and intelligence.
Creating measurable advantage with industry-leading insights, opinion pieces, predictions, and a thorough examination of trends. Sprout, Acorn Strategy’s magazine, is written and developed by experts.
This is the first set of emojis. Recently acquired by The Museum of Modern Art (MoMa), they were designed by Japanese artist Shigetaka Kurita in 1999. Emojis were originally used to give personality to keyboard emoticons and add another level of self-expression...
A renewed Middle Eastern interest in football sponsorships? Kantar stats say that 63% of people are more likely to do business with a brand that aligns itself to something they’re passionate about, 74% feel more loyalty to a brand that is involved in sports and...
Reinventing the wheel is not always necessary when there are treasured guides to the psychology of marketing and prime examples of brands setting the tone since the beginning of the industrial revolution. Which is why ‘The 22 Immutable Laws of Marketing’ by Al Ries...
Why Social Purpose is an Essential Next Step for your Brand Strategy Social purpose is the use of business principles to help make a positive impact on society in a way which generates long-term growth for the business. Unlike corporate social...
In an evolved media landscape, it isn’t enough to count outputs or simply monitor vanity metrics. It’s what you measure and whether it is making an organisational impact that counts. In almost every endeavour on earth, letting go of things that no longer work...
To translate, localise or transcreate: that is the question?! Did you know that out of the world's approximately 7.5 billion inhabitants, 1.5 billion speak English? That most of those people aren't even native English speakers? In...
In this increasingly data-driven world, there’s one area which many marketeers are yet to fully explore (or understand), and that’s how the human brain reacts to their campaigns. In this article, Emma Easter, content marketer and neuro-enthusiast, discusses...
Acorn Strategy’s in-house copywriter Omar Khalifa takes a broad look at the emergence of copywriting and why good copy is critically important. In one of the world’s earliest acts of copywriting, a family that lived during the Song Dynasty in China wrote a few...
Four billion people around the world use social media but, for all the growth and fancy new features available for content creators, is there a chance we’re getting – whisper it – a bit fed up with it all? Kevin Hackett shines a light on current social media trends...
Extending the Life of a News Story: The Content Amplification Programme How to amplify the impact of a good new story using content marketing principles? In this fast-paced world, even the best stories are here today and gone tomorrow, and one of the challenges most...