WORLD FUTURE ENERGY SUMMIT
Marketing and Communications
World Future Energy Summit is the Middle East’s largest future energy and sustainability event.. Acorn Strategy was awarded the PR mandate for 2021 to provide media relations, stakeholder relations along with a 360-degree communications set up.
Acorn Strategy was contracted to define a comprehensive communications and stakeholder engagement strategy, develop and manage the ongoing campaigns, tactics and media relations for the 2021 summit.
The World Future Energy Summit signed off on the strategy and all the recommendations and activities proposed by Acorn Strategy. Acorn Strategy then began with various media outreach activities and stakeholder engagement through a series of press releases which showcases pioneering technologies and thinking in renewable energy, water, solar, waste, smart cities. Acorn Strategy’s PR team worked closely with key energy and EGC media to work on highlight topics of Climate Innovations Exchange – CLIX: marketplace that connects start-ups and investors to solve sustainability challenges for the future of energy, food and agriculture, space and mobility.
- 10 Press Releases distributed regionally and globally
- AVE worth $2,057,114
- Key tier 1 media features included Arab News, The National, Al Ittihad, Al Khaleej to name a few
Develop and execute a PR strategy that ensures the World Future Energy Summit is front of mind amongst its target audience
Advisory of the internal World Future Energy project team
Create the necessary media kit tools and press office infrastructure to successfully represent the key messages of the summit and its stakeholders
On going media relations and outreach to create important industry stories where World Future Energy’s stakeholders could be featured
Active listening on industry topics for media exposure and opportunities